DataForSEO Brain

Amazon Marketplace as a DataForSEO Surface

3 min read

Amazon Marketplace as a DataForSEO Surface

Amazon as a product-search, product-detail, seller, and review surface, split across the live Merchant API and the pre-indexed Labs Amazon datasets. Sits under DataForSEO Brain then Platforms.

Overview

DataForSEO reaches Amazon two ways. The Merchant API scrapes live Amazon: keyword search results, full ASIN product detail, and seller listings. DataForSEO Labs keeps a pre-indexed in-house Amazon database that powers keyword and competitor research: which keywords an ASIN ranks for, related keyword ideas, product competitors, and bulk search volume. The live side answers “what is on this page right now”; the Labs side answers “what should I target and who competes” without a fresh scrape, at lower cost. Together they cover Amazon SEO and product research end to end.

What it covers

  • Merchant amazon/products: keyword-based product SERP with amazon_serp, amazon_paid, editorial_recommendations, top_rated_from_our_brands, and related_searches item types.
  • Merchant amazon/asin: full product detail including modifications, top_local_reviews, top_global_reviews, product_information, categories, product_images_list, product_videos_list.
  • Merchant amazon/sellers: seller listings for an ASIN with seller_name, price.current, rating.value, delivery_info.
  • Labs amazon/ranked_keywords: keywords an ASIN ranks for, with rank_group, rank_absolute, and search volume.
  • Labs amazon/related_keywords: related-search keyword ideas (depth 0-4, up to ~1554 keywords) with search volume.
  • Labs also offers amazon/bulk_search_volume, amazon/product_competitors, amazon/product_rank_overview, and amazon/product_keyword_intersections.

Key parameters / inputs

  • Merchant Products: keyword (up to 700 chars), one location field, one language field, depth (default 100, max 700), max_crawl_pages (max 7), department, price_min/price_max, sort_by (relevance, price_low_to_high, avg_customer_review, newest_arrival).
  • Merchant ASIN / Sellers: asin (required), location and language, priority, postback/pingback.
  • Labs Ranked Keywords: asin, location and language, limit (max 1000), filters (max 8), order_by.
  • Labs Related Keywords: keyword (lowercase), depth (0-4), include_seed_keyword, limit (max 1000).

Response / what you get back

  • Product SERP items: type, rank, title, url, price, asin, rating, delivery_info; result.categories lists Amazon departments.
  • ASIN result: title, author (brand), price_from, price_to, currency, rating object, plus review and media arrays.
  • Labs Ranked Keywords: keyword_data.keyword_info.search_volume and ranked_serp_element.serp_item (rank, title, url, asin, price_from, rating).

Cost & method notes

  • Merchant tasks charge only for posting; results are retrievable free for 30 days; Standard and Live both exist; priority 2 costs more. See cap-task-vs-live-execution.
  • Labs Amazon endpoints are Live-only POST against the pre-indexed database, so they cost less than a live scrape (example tasks around $0.011). See dec-labs-vs-live-apis.
  • 2000 calls/min; Merchant allows 100 tasks/POST; Labs allows 30 simultaneous requests. See cap-rate-limits-throughput.

When to use / how it fits

Gotchas / limits

  • Labs Amazon endpoints currently support only United States, Egypt, Saudi Arabia, and United Arab Emirates locations (typically US/English).
  • Merchant Products max_crawl_pages is capped at 7 (lower than the web SERP cap of 100).
  • ASINs are the join key; get them from Merchant Products before calling ASIN, Sellers, or Labs Ranked Keywords.
  • Labs data is pre-indexed and can lag live Amazon; use Merchant for the freshest page state. See cap-data-collection-methodology.

Sources

Graph View

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