DataForSEO Brain

Google Shopping as a DataForSEO Surface

3 min read

Google Shopping as a DataForSEO Surface

Google Shopping product results, per-product detail, multi-seller price comparison, and product reviews exposed through the Merchant API. Sits under DataForSEO Brain then Platforms.

Overview

The Merchant API’s Google group turns Google Shopping into structured commerce data. Five endpoints cover the funnel: a product SERP (sponsored carousels, paid units, and organic listings for a keyword), a product-info detail view (sellers, variations, specifications), a product-spec view (specification attributes by product_id), a sellers view (every shop offering a product, with total price including tax and shipping), and a reviews view (rating distribution, review text, and the keywords reviewers mention most). This is the price-comparison and product-research counterpart to Amazon, useful for pricing intelligence and Shopping SEO.

What it covers

  • Merchant google/products: Google Shopping SERP with item types google_shopping_sponsored_carousel, google_shopping_paid, google_shopping_serp, google_shopping_carousel, related_searches.
  • Merchant google/product_info: one product’s sellers, rating, variations, and specifications by product_id.
  • Merchant google/product_spec: specification attributes for one product by product_id (the dedicated spec endpoint, distinct from the inline specifications in product_info).
  • Merchant google/sellers: shops offering a product (shops_list or buy_on_google) with total_price, seller_name, domain, rating.
  • Merchant google/reviews: product reviews with rating_groups (1-5 star distribution), top_keywords (keyword plus mention count), and per-review review_text, author, rating.
  • The SERP API also surfaces Shopping inside Google web results (shopping, popular_products elements), but Merchant gives the dedicated commerce structure.

Key parameters / inputs

  • Products: keyword, one location field, one language field, se_domain, priority, depth, postback/pingback.
  • Product Info / Sellers / Reviews: product_id (the Google Shopping product identifier), location and language, priority.
  • Sellers can alternatively take a keyword; an ad_url GET helper resolves sponsored seller URLs.
  • task_get uses id (UUID), valid for 30 days.

Response / what you get back

  • Product SERP item: title, seller, price, currency (ISO 4217), product_images[], product_rating, delivery_info, special_offer_info, plus google_shopping_serp extras like shopping_url, product_id, reviews_count, is_best_match, stores_count_info.
  • delivery_info.delivery_price: current, regular, max_value, currency, is_price_range, displayed_price.
  • Sellers item: total_price (tax and shipping included), seller_name, domain, rating.
  • Reviews: rating (Max5), rating_groups[], top_keywords[], and per-review images, title, review_text, provided_by, author, publication_date.

Cost & method notes

When to use / how it fits

Gotchas / limits

  • product_id is the join key for Product Info, Sellers, and Reviews; obtain it from the Products SERP first.
  • The Google Shopping endpoints are Standard-only in the docs (no Live variant), unlike the Amazon Merchant endpoints.
  • Shopping inventory is geo and currency dependent; pin location, language, and expect currency to vary.
  • The legacy url field on google_shopping_serp is deprecated in favor of shopping_url.

Sources

Graph View

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