DataForSEO Brain

Review Platforms as DataForSEO Surfaces

3 min read

Review Platforms as DataForSEO Surfaces

Trustpilot, Tripadvisor, Google Reviews, and Pinterest exposed for reputation, sentiment, and social-proof monitoring, complemented by the Content Analysis citation database. Sits under DataForSEO Brain then Platforms.

Overview

Reputation data spans two modules. The Business Data API reads structured reviews from named platforms: Trustpilot, Tripadvisor, Google Reviews, plus Pinterest pin counts as a social-proof signal. The Content Analysis API takes a different angle: it searches a large citation database for any mention of a brand or keyword across the web and scores sentiment, rather than reading one platform’s review feed. Used together they answer “what are customers saying on the review sites” and “what is the web-wide sentiment around this brand.”

What it covers

  • Business Data trustpilot/reviews: review items with rating, verified flag, title, review_text, user_profile, and business responses[]. trustpilot/search finds business profiles by keyword (title, domain, reviews_count, rating).
  • Business Data tripadvisor/reviews: review items with rating (Max5), date_of_visit, review_text, language, review_highlights, and owner responses. tripadvisor/search finds listings.
  • Business Data google/reviews: Google location reviews with review_text, rating, profile_name, owner_answer, review_highlights, local_guide status, images, photos_count.
  • Business Data google/extended_reviews and google/questions_and_answers deepen the Google reputation picture.
  • Business Data social_media/pinterest/live: pins_count (Save Button saves) per page URL; the social_media group also exposes facebook and reddit engagement counts.
  • Content Analysis search and sentiment_analysis: citation-level mentions with sentiment connotations across the web.

Key parameters / inputs

  • Trustpilot Reviews: domain, depth, sort_by. Tripadvisor Reviews: url_path, location_code, depth, device.
  • Google Reviews: keyword plus place_id or cid, depth, sort_by (for example “highest_rating”).
  • Pinterest: targets (up to 10 absolute URLs, charged per URL), tag.
  • Content Analysis Sentiment: keyword (lowercase), page_type filter (ecommerce, news, blogs, message-boards, organization), positive_connotation_threshold, rank_scale.

Response / what you get back

  • Review items carry rating, timestamp, title, review_text, user_profile, and owner/developer responses, with rank_group and rank_absolute for ordering.
  • Tripadvisor adds review_highlights (feature assessments) and language; Google adds images and local_guide.
  • Pinterest: page_url, pins_count, type social_media_pinterest_item.
  • Sentiment Analysis: sentiment_connotations (anger, happiness, love, sadness, share, fun), connotation_types (positive, negative, neutral), top_domains, text_categories, countries, languages.

Cost & method notes

  • Trustpilot, Tripadvisor, and Google review/search endpoints are Standard: charge only for setting the task, results free for 30 days. See cap-task-vs-live-execution.
  • Pinterest and the Content Analysis endpoints are Live-only and charge per request (Pinterest per URL). See cap-queue-priority-cost-model.
  • 2000 calls/min; Business Data 100 tasks/POST; Content Analysis 30 simultaneous requests. See cap-rate-limits-throughput.

When to use / how it fits

Gotchas / limits

  • Business Data uses different join keys per platform: Trustpilot by domain, Tripadvisor by url_path, Google by place_id or cid.
  • Pinterest charges per URL and accepts only one task per POST.
  • Content Analysis reads a citation database, not a live platform feed, so it complements rather than replaces direct review pulls. See cap-content-analysis-api.
  • Review freshness depends on the last crawl; timestamp and datetime record capture time.

Sources

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